Privacy Policy

Last Updated: December 8, 2025

This Privacy Policy explains how Reach Systems Inc. (“Reach Systems”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal information in connection with our corporate website at https://reach-systems.com and our product site for the Digital Diver Camera System and related equipment at https://divecams.com. Together, we refer to these as the “Sites”.

This policy may be updated from time to time and should be read together with any other legal notices or policies posted on the Sites.

Reach Systems Inc. is headquartered at:

2A-3411 Shenton Road
Nanaimo, BC V9T 2H1
Canada

If you have any questions about this Policy, you can contact us at privacy@reach-systems.com, or by using the contact forms available on our Sites.

Scope

This Policy applies to personal information we collect when you:

Visit or use the Sites.
Submit a contact form, quote request, support request, or similar inquiry.
Request documentation, downloads, or technical resources.
Subscribe to updates, product news, or email lists.
Interact with us at trade shows, events, or demos and ask us to follow up.
Communicate with us by email, phone, or other channels in connection with our products and services.

It does not apply to information collected independently by:

Our dealers, distributors, and resellers.
Third-party websites and services linked from the Sites.

Those parties have their own privacy policies.

Information We Collect

The personal information we collect depends on how you interact with us.

Information you provide to us

You may choose to provide us with personal information when you:

Fill out a “Contact Us”, “Request a Quote”, or similar form.
Ask for product information, pricing, or technical support.
Register for updates, product news, or mailing lists.
Meet us at trade shows or events and allow your badge to be scanned or provide your details.
Create an account or place an order if we enable online sales.
Communicate with us directly by email, phone or other channels.

The types of information you may provide include:

Contact details: name, job title, company name, email address, phone number, country/region.
Business information: your organization, type of operation (e.g., commercial diving, inspection, subsea services) and areas of interest.
Order and account data (if applicable): billing and shipping details, order history, purchase details.
Communication content: your messages, questions, feedback, support details, and any attachments you send.
Subscription and marketing preferences: which communications you want to receive and in what language/regions.

Information collected automatically

When you visit the Sites, we and our service providers may automatically collect certain technical data, such as:

IP address and general location (e.g., city/region).
Browser type, language, and settings.
Device type, operating system, and basic device identifiers.
Referring/exit pages and URLs.
Pages viewed, links clicked, time spent, and other usage information.

We use cookies, server logs, and similar technologies to understand how visitors use the Sites, keep them secure, and improve performance and content.

Product and technical data

In some cases, our products, software, or related services may generate technical data such as:

System status and error codes.
Basic configuration, firmware version, or usage logs.
Performance statistics or diagnostic data.

Where this data can be linked to an identifiable individual or organization contact, we treat it as personal information and handle it in line with this Policy.

Information from third parties

We may receive information about you from:

Dealers and distributors who pass along your details when you ask them about Reach Systems products.
Event organizers when you allow your badge to be scanned or consent to sharing your contact details with exhibitors.
Partners or contractors who help us respond to technical or commercial inquiries.

How We Use Personal Information

We use personal information for purposes including:

Responding to inquiries and providing support

Answering your questions and requests.
Providing quotes, specifications, and proposals.
Scheduling demos, training, or conference calls.
Providing after-sales and technical support.

Processing orders and managing customer relationships

Handling orders, deliveries, and billing where online or offline sales occur.
Managing customer accounts, service history, and communications.
Coordinating with dealers and distributors where they are better placed to serve you locally.

Improving products, services, and Sites

Understanding how visitors and customers use our Sites and products.
Improving usability, content, documentation, and support materials.
Developing and refining our product offerings.

Marketing and communications

Sending product updates, technical bulletins, event invitations, case studies, and other communications you’ve requested or that are relevant to your professional role, subject to applicable law.
Following up on form submissions and other interactions with appropriate information about our products and services.
Managing subscriptions and opt-outs through our customer relationship and marketing platforms.
Measuring basic engagement with our emails and content so we can improve what we send.

Security, compliance, and risk management

Maintaining the security and integrity of our Sites, systems, and products.
Detecting, preventing, and investigating suspected fraud, abuse, or security incidents.
Complying with legal and regulatory obligations, including export control, sanctions, and record-keeping requirements.

Legal purposes

Enforcing our agreements and protecting our rights and the rights of others.
Establishing, exercising, or defending legal claims.

Where required, we rely on legal bases such as legitimate interests, contractual necessity, legal obligations, or your consent for specific activities (such as certain types of marketing or non-essential cookies).

Cookies and Similar Technologies

Our Sites use cookies and similar technologies to support how the Sites function and to help us understand how visitors interact with them.

We currently use these technologies to:

Run basic site functions: for example, keeping the Sites secure and making sure forms and navigation work correctly.
Measure and improve site usage: we use website analytics and search performance tools provided by third parties to understand which pages are visited, how visitors arrive at the Sites, and general patterns of use so we can improve content, usability, and performance.
Manage form submissions and contact records: when you fill out a form on our Sites, the information you provide is stored in our customer relationship and marketing automation tools. These tools may use cookies or similar technologies to associate your visits and form submissions with a contact record so we can follow up on your request and understand how contacts engage with our content over time.

Most web browsers allow you to control cookies through their settings. If you disable some cookies, parts of the Sites may not function as intended.

How We Share Personal Information

We do not sell your personal information. We may share personal information in the following situations:

Service providers

We use third-party service providers to help operate our business and Sites, such as:

Website hosting and maintenance.
Email, newsletter, and communication tools.
Customer relationship management and support tools.
Analytics and performance monitoring.

These providers are only permitted to process personal information on our behalf and according to our instructions.

Dealers, distributors, and resellers

When it makes sense for your location or application, we may share your contact details and relevant information with authorized dealers, distributors, and resellers so they can:

Provide local quotes and pricing.
Arrange demonstrations or trials.
Deliver installation, training, or service.
Offer local technical support.

They handle this information in line with their own privacy policies. We only share information that is reasonably necessary for these purposes.

Business transactions

If we are involved in a corporate transaction, such as a merger, acquisition, reorganization, or sale of assets, personal information may be transferred as part of that transaction in accordance with applicable law.

Legal and compliance

We may disclose information where we believe it is necessary to:

Comply with applicable laws, regulations, or legal processes.
Respond to valid requests from law enforcement or regulators.
Enforce our agreements and terms.
Protect the rights, property, or safety of Reach Systems, our customers, or others.

With your direction or consent

We may share information with other third parties when you explicitly ask us to or when you consent to such sharing.

International Data Transfers

Our primary operations are in Canada, but we may use service providers and partners in other countries. As a result, your personal information may be transferred to and processed in countries other than the one where you originally provided it. We take appropriate measures to protect personal information in accordance with this Policy and applicable law, including, where required, using contractual safeguards for cross-border transfers.

Data Retention

We retain personal information for as long as necessary to:

Maintain our relationship with you or your organization.
Manage subscriptions and communications.
Provide products and services and support.
Comply with legal, tax, and regulatory obligations.
Establish, exercise, or defend legal claims.

When personal information is no longer required for these purposes, we will delete it or take steps to anonymize or aggregate it, in line with our retention practices and applicable law.

Security

We take reasonable technical and organizational measures to protect personal information against loss, misuse, and unauthorized access, disclosure, alteration, or destruction. These measures include:

Access controls and role-based permissions.
Secure hosting environments.
Encryption in transit and/or at rest where appropriate.
Regular monitoring, updates, and backups.

No system or method of transmission over the internet is completely secure. While we work to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Your rights may vary depending on your location and applicable law, but they may include:

Access: You can request information about the personal data we hold about you.
Correction: You can ask us to correct or update inaccurate or incomplete information.
Deletion: You can request deletion of certain personal information, subject to legal and contractual obligations.
Restriction: You can request that we limit certain processing in specific circumstances.
Objection: Where we rely on legitimate interests, you may object for reasons relating to your particular situation.
Data portability: Where applicable, you may request a copy of certain data in a structured, commonly used, machine-readable format.
Withdraw consent: Where we rely on consent, you may withdraw it at any time.

You can also opt out of marketing emails by using the unsubscribe link in our messages or by contacting us.

To exercise any of these rights, please contact us at privacy@reach-systems.com or use the contact form on our Sites. We will respond in accordance with applicable law. Depending on your location, you may also have the right to lodge a complaint with a data protection authority.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do:

We will post the updated Policy on this page.
We will update the “Last Updated” date at the top.

Where changes are material and required by law, we may provide additional notice or seek your consent.

How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, you can contact us at:

Email: privacy@reach-systems.com

Mail: Reach Systems Inc., 2A-3411 Shenton Road, Nanaimo, BC, V9T 2H1, Canada

You may also contact us using the forms provided on reach-systems.com and divecams.com.